Artificial Intelligence in the Visual Communications of Charity and Volunteer Campaigns During the War

Abstract

The article examines the role of artificial intelligence in the visual communications of charity and volunteer campaigns during the  Russia-Ukraine war. The relevance of the topic is determined by the rapid spread of disinformation and the need to create effective counter-communication tools that ensure speed, reliability, and a strong emotional impact. The study takes into account the works of Ukrainian and international scholars who explore the potential of generative neural networks in graphic design, information warfare, and the transformation of media content. The aim of the study is to analyse the practices of using artificial intelligence technologies in the visual communications of Ukrainian volunteer and commercial initiatives during wartime. To achieve this aim, the methods of scientific literature analysis, content analysis of visual materials, and case study were applied. The paper considers examples of AI-based visualization in volunteer projects, charity campaigns, and digital initiatives that combine creative approaches with mobilization objectives. The results indicate that the use of generative neural networks significantly accelerates the production of visual content, expands the creative capabilities of communicators, and increases audience engagement due to the novelty and emotional expressiveness of the images. At the same time, the effectiveness of such materials depends on the appropriateness of their use and adherence to ethical standards, as improper application of AI can reduce trust in information sources. It is concluded that artificial intelligence is becoming an important tool in visual communications during wartime, combining the potential to enhance content effectiveness with the need for responsible and conscious use.