Artificial Intelligence and Mediadidactics in Modern Digitalization of Education

  • Volodymyr Biletsky NTU “Kharkiv Polytechnic Institute”
  • Hanna Onkovych Union of Journalists of Ukraine
  • Nadia Figol Borys Grinchenko Kyiv Metropolitan University
  • Bogdan Figol Borys Grinchenko Kyiv Metropolitan University
Keywords: artificial intelligence, media didactics, media education, adaptive learning, individualization of learning, digitalization of education

Abstract

The article raises the current problem of digitalization of education, namely the use of artificial intelligence (AI), which the authors propose to consider as a component of media didactics, in education. A brief history of the development of AI and media didactics is presented. At the same time, the areas of application of AI in various fields are covered, in particular, in education. From the 1960s-70s to the present, the stages of integration of AI into education are highlighted. Possible functions of AI within the framework of media didactics are shown, in particular, adaptive learning, individualization of learning, automation of knowledge assessment, search and sorting of information, creation of educational materials. In the context of scientific research, the use of AI, in particular, consists in: analysis of large data banks, automation of literature search, modelling and simulation of processes and objects. The advantages and disadvantages of using AI as a component of media didactics are shown. The review and analysis conducted allows us to conclude that artificial intelligence is a powerful tool that has great potential for the development of media didactics, introducing new opportunities for adaptive and individualized learning. The use of AI in the educational process can significantly increase the efficiency and speed of education, make it more accessible and flexible, and also provide a personalized approach to each student. At the same time, it is important to carefully approach the resolution of ethical and technological issues that arise in the process of integrating AI into education. It is necessary to maintain a balance between traditional teaching methods and the latest technologies. In the future, it is important to develop AI in the educational process so that it does not replace live interaction between a teacher and a pupil (student), but only complements, encourages and supports the educational process. In addition, the specialization of the application of AI by specialty and curriculum is relevant.

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Author Biographies

Volodymyr Biletsky, NTU “Kharkiv Polytechnic Institute”

Doctor of Technical Sciences, Professor,

NTU "Kharkiv Polytechnic Institute"

Hanna Onkovych, Union of Journalists of Ukraine

Doctor of Pedagogical Sciences, Professor,

Union of Journalists of Ukraine

Nadia Figol, Borys Grinchenko Kyiv Metropolitan University

Doctor of Science in Social Communications,

Associate Professor at the Faculty of Journalism,
Borys Grinchenko Metropolitan Kyiv University

Bogdan Figol, Borys Grinchenko Kyiv Metropolitan University

PhD student at the Faculty of Journalism, Borys Grinchenko Kyiv Metropolitan University

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Published
2025-12-30
How to Cite
Biletsky, V., Onkovych, H., Figol, N., & Figol, B. (2025). Artificial Intelligence and Mediadidactics in Modern Digitalization of Education. Integrated Communications, (2(20), 133-139. https://doi.org/10.28925/2524-2652.2025.216